What Is Mobile Marketing
Mobile marketing is the practice of connecting, engaging, influencing individuals through and with mobile.
Unlike email which has a single channel, mobile provides multiple channels that can be used to enhance the consumer experience such as: call, push notifications, messaging, alerts, streaming audio and video, GPS and browsing the web.
Today’s consumers have choice. With a few key-taps of their smart phone, they can find the optimal product at the best price that meets their needs.
In today’s mobile world it is critical that you aim to provide consistent brand experience to your customers across all mobile channels that they choose to reach you through,or else you run the risk of missing the consumer and missing huge business opportunities.
People are increasingly using their mobile devices, not just for media and entertainment, but to research and buy things. That is to shop and consume. In the United States alone, it has been estimated that by 2016, 17-21% of all commerce, that’s $689 billion, will be influenced by mobile.
|If your marketing does not include mobile, you’re not putting yourself where your customers are. And as a consequence, you’re missing out on the opportunities to connect, engage, influence, transact, and support your current and potential customers.|
The differences between a mobile App and a mobile website
- Mobile Apps: Function offline, Mobile Web Sites: Don’t
- Mobile Apps: Enable Push Notifications for Direct Contact with Customers, Mobile Web Sites: Don’t
- Mobile Apps: Always visible on your phone’s home screen, Mobile Web Sites: Not always visible
- Mobile Apps: Appear in the Apps Stores, Mobile Web Sites: Don’t
View case studies of companies that have mobile business App’s for mobile marketing.